A selection of work across product information, analysis, project execution and communication. Each story starts with a real need and follows the path to a practical result.
PROBLEM → APPROACH → OUTPUT → IMPACT
THE WORKING PRACTICEPause. Question. Connect. Build.
01PRODUCT DATA / AUTOMATION
CONSUMER PRODUCTS · INTERNAL SYSTEM
From product details to product intelligence.
The problem
Product facts lived across separate files and needed repeated manual formatting before teams could use them.
What I saw
The same information was being re-entered and reinterpreted. A well-structured source could serve several teams and outputs.
What I built
An Excel-based product data ecosystem with linked records and repeatable sheet generation, followed by the design of a broader software platform.
The impact
One product spec sheet that had taken roughly 30 minutes to prepare could be generated in seconds. The approach also created a foundation for consistent marketing, sales and operations information.
FOUNDATION FOR PIP · SOFTWARE IN DEVELOPMENT
02REPORTING / DECISION SUPPORT
SALES ANALYSIS · CONSUMER PRODUCTS
Make the report answer the question.
The problem
Standard sales data offered totals, but leaders often needed a sharper view of what was moving and where attention belonged.
What I saw
Useful analysis depends on the questions asked, the context around a number and the way the findings are presented.
What I changed
Added analytical layers and custom views to syndicated sales reporting, translating raw results into clearer comparisons and observations.
The impact
Colleagues could use the same underlying information to explore different questions and have more focused conversations about performance.
CLIENT AND PRODUCT DATA OMITTED
03PROJECT EXECUTION / COMMUNICATION
CROSS-FUNCTIONAL DELIVERY
Turn a moving target into a coordinated plan.
The problem
Large projects bring many moving parts: timelines, approvals, materials, vendors and teams that depend on one another.
What I saw
Coordination becomes easier when dependencies are visible and ownership is clear.
What I built
Practical schedules, trackers, information sheets and follow-up routines to keep work visible from planning through execution.
The impact
Teams had a clearer view of what was ready, what needed attention and what had to happen next.
