A look at the ventures, products and experiments taking shape now. Each project is labeled for where it actually stands.
CURRENTLY EXPLORING
01 / SOFTWAREIN DEVELOPMENT
Product Intelligence Platform
PIP™
A product information platform designed to bring product data into one structured source and turn it into reusable outputs and useful analysis.
Current storyManual product records → Excel automation → evolving software platform
First outputs plannedProduct spec sheets · marketing info · sell sheets
Concept, prototypes and roadmap are identified separately; not presented as a launched service.
02 / CONSUMER BRANDPRELAUNCH DEVELOPMENT
Maestro
TEXTURE-INTELLIGENT GROOMING
A founder-led men’s grooming brand built around the needs of coarse and textured hair and the experience of grooming it.
In developmentBrand strategy · product design · formulation work
Point of viewFunction first. Texture-aware from the beginning.
Prelaunch concept. Products are not presented as commercially available.
03 / CONSULTINGPRACTICE DEVELOPMENT
P
Phenyx Consulting
WHERE HUMAN INSIGHT MEETS SYSTEMS STRATEGY
A consulting practice focused on the connection between people, processes, communication and the systems they rely on.
Areas of focusWorkflow · internal communication · reporting · team systems
ApproachUnderstand the human experience, then make the system work better.
A developing practice; availability and engagement details are discussed directly.
04 / CREATIVE TECHNOLOGYSELECTED EXPERIMENTS
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Interactive concepts
STORY · ATMOSPHERE · INTERACTION
Small websites and digital concepts that test how a distinct point of view can become an experience people can explore.
ExperimentsAtmosphere-responsive storytelling · playful character interfaces
Build approachEric leads concept and creative direction; implementation may be AI-assisted.
Selected conceptual work. Concepts are labeled and kept distinct from launched products.i
Some work here is a concept, prototype or work in progress. The status labels are part of the story: they show what exists today and what is still being shaped.
